The equestrian industry is experiencing an upsurge in business in 2010. After 2 very poor years the Tattersalls Ireland August National Hunt sale seems to have turned the corner. This signals a reversal of fortune for the industry. The Hunt Sale experienced strong trade that was broadly in line with sale levels of 2 years ago. Expectations were low for the sale after a slow start on Tuesday morning; however things picked up considerably in the afternoon, mainly due to the increased quality on offer. The first 6 figure payment of the Hunt Sale was made that day too. There hadn’t been a sale of that amount for many years.